Dealing with AI

New possibilities. Used consciously.
Artificial intelligence opens up new possibilities – even for us at A+B. We use AI as a tool to make ideas more visible faster, to convey content in a more engaging way, and to meaningfully support our daily work.

Here's what we have to remember: The responsibility remains with the person. We consciously decide where to deploy AI, evaluate the results, and ensure responsible use of the technology.

Transparent
communicate

In our communication, we sometimes use AI-generated images and visualizations. Particularly where they can appear to be real photographs, we want to make it transparent how they were created.
Therefore, we mark appropriate content with:

Dealing with AI

Transparentcommunicate

Transparent
communicate